CUPRA wanted to give the next generation of drivers the chance to test drive their latest all-electric Concept car. I helped implement the car in-game by creating an amplification idea that saw the addition of the hardest maps ever made for the game plus a range of promotional content.
For the amplification, we partnered with AR12GAMING and his team to create 3 impossible courses for him and 5 other influencers to take on along side their audiences. This resulted in over 26 hours of influencer content.
