CUPRA wanted to give the next generation of drivers the chance to test drive their latest performance vehicles, including their all-electric Concept car - the UrbanRebel. I helped implement the cars in-game and created an amplification campaign that saw the creation of three of the hardest maps ever made for the game plus a range of additional social promotional content.
For the amplification, we partnered with AR12GAMING and his team to create 3 impossible courses for him and 5 other influencers to take on along side their audiences. This resulted in over 26 hours of influencer content.
