Erste Bank turned 200 years old in 2019. But unlike most companies, they didn’t want to celebrate their past but instead look to the future, specifically their customer’s futures.
To do this, we simplify asked people to think about their future. As they did so, a headset monitored their brain activity and turned their thoughts into colours and shapes. This image made by their thoughts is turned into a logo to celebrate Erste’s 200 years.
This logo was then projected onto Erste Bank’s Vienna headquarters as well as being shared on social and even turned into a printable collectible for the participant to keep.
