After a long 8 years since the last gRAN tURISMO GAME, THERE WAS HUGE ANTICIPATION FOR THIS NEXT INSTALMENT, particularly as this is the first next generation gt game.
pLAYSTATION WANTED TO ENSURE THAT WE PUSHED WIDER THAN JUST gt fans - who were almost certain to buy the game - and appeal to fans of wider racing games and car culture.
So we settled on using the game as a 'Meta-game' - meaning we'll create new and different ways of playing a game other than the way it was intended. This is new ground for the GT series which is always seen as quite a hardcore racing sim game.
WE teamed up with Lando Noris' esports GROUP - Team Quadrant - bringing in car culture fans and gamers alike to bring this idea to life.
We then challenged Team Quadrant and their fans to create gaming challenges within GT7 and this was the result:
