For every pack of Pampers sold, P&G donate a vaccine for newborn tetanus to a developing country, which is pretty amazing.
Pampers wanted to make people aware of this and the fact that they can help other mothers and babies just by buying diapers. So, I developed the Amazing Babies campaign which drew focus on how amazing babies are but they can be even more amazing, just by wearing Pampers. Below is a video and some of the social content that brought this idea to life.
