We were asked by Playstation to drum up excitement and interest around the upcoming release of Horizon Forbidden West. To do this, we created several campaigns to appeal to die-hard fans and to also target wider audiences by introducing them to the franchise.
tHE FIRST PIECE OF WORK WE CREATED WAS VFX Clawstrider' - we partnered with 10 different VFX influencers on TikTok to bring to life one of the machines from the game within the cities they live. Here's a recap video showing some of the highlights:
the second piece of work we created was 'tRAIN lIKE aLOY' WHICH SAW US WORK WITH 30+ INFLUENCERS AROUND THE WORLD, ACROSS fACEBOOK, iNSTAGRAM AND tIKtOK. We challenged them to see what they could learn from Aloy to apply to their own skill set. This resulted in our influencers training and creating some amazing content that showcased their new Aloy inspired skills.
Here is a recap of some of the best content:
And here are a couple of links to the Influencer's full videos:
