THE FINALS LAUNCHED IN 2023 AND QUICKLY BECAME one of the top multi-platform first-person shooters, but after the beta launch, IT saw a noticeable drop in player retention. To HELP turn things around, they partnered with Ichi Worldwide to NOT JUST amplify their social media presence BUT build it from the ground up.
We created and established THE FINALS’ entire social platform, growing an active and engaged community while communicating key aspects of the game that had previously gone UNNOTICED. We've transformed how THE FINALS connects with players through fresh social formats, direct engagement with gaming communities, and a high-impact film campaign launched alongside the official release. This strategic effort has revitalised engagement and positioned the game as a dominant force in the FPS genre.
sEASON 4 LAUNCH TRAILER:
Accolades paid media advert:
THE FINALS ONE YEAR ANNIVERSARY VIDEO
Between season launches, WE CREATED ALWAYS-ON SOCIAL ASSETS AND CONTENT SERIES TO KEEP INTEREST AND EXCITEMENT HIGH AS WELL AS EDUCATING NEW PLAYERS TO DIFFERENT GAME MODES, MECHANICS AND WEAPONS.
THE FINALS ACADEMY - AN ONGOING SERIES OF SHORT VIDEOS ONBOARDING NEW PLAYERS TO MAPS, GAME MODES AND BUILDS.
DESTRUCTION OF THE WEEK - AN ONGOING WEEKLY COMPETITION WHERE PLAYERS SEND IN THEIR BEST CLIPS OF DESTRUCTION WITHIN THE GAME, WITH THE WINNER RECEIVING AN IN-GAME WEAPON CHARM.
THE FINALS 101 - AN ONGOING SERIES ON TIKTOK WHICH PRESENTS DIFFERENT THINGS IN THE GAME SHOWING HOW THEY WORK AND WHAT THEY DO.
WE'VE ALSO BEEN PRODUCING DAILY CONTENT WHICH SHOWS OFF GAMEPLAY, BUILDS, NEW STRATEGIES AND FUN THINGS YOU CAN DO IN THE GAME
WE ALSO POST OUT WEEKLY PATCH NOTES AND STORE UPDATES AS CAROUSELS, WHICH HAVE GONE DOWN GREAT WITH THE COMMUNITY.
